Sitour is a company specializing in outdoor advertising in ski areas and in on-slope signage. They needed a proprietary mascot to be used in on-slope video content. The request included the use of a snow groomer that could be fully customized from scratch. This led to the creation of Snowy, a friendly, smiling mascot that moves agilely across the slopes. From the initial character sketches, through Snowy’s 3D modeling, to the design of his wardrobe, the main source of inspiration was the visual wave of the 1980s.